“Position.” That one word is something that has been thrown around in the modern age of branding, acting as the core of new branding campaigns. It makes sense, since a campaign must present a position in the market that is unique, making it stand out from the rest of the crowd. However, there is the [...]
It’s the Small Issues That Matter
While angry mad-hatters spit and curse at American legislators and their country’s commander in chief, and Sarah Palin adorns her Facebook page with target sights zeroing on some pet peeves, American car giant Ford, has just sold Volvo, that Swedish icon, to a Chinese car manufacturer. While hundreds of former wards of the Church rack [...]
Staying Competitive in a Shrinking World
Everybody knows that we are in the age of globalization, where every branding expert and his mother is now fiercely competitive (or at least trying to be one), where every marketer worth his salt is striving towards excellence and supremacy, and brand or advertising executive is looking for new ways to be unique and bring [...]
Emotions, Branding, and the Game
Branding, whether it is for a food processing business or a motorcycle attorney‘s legal services, has a list of goals it wants to accomplish. Part of that goal is to create an image and “persona” that the market can associate with the business, allowing it to have a “face” people can recognize. Another goal of [...]
Getting High on Brands
Can somebody please tell my WHY older people need to lecture me about “future plans,” or rather, for me to follow theirs? This, after making small talk already about MY plans: Play Halo3, finish the Cheetos, get a Ducati and maybe an Aprilia for the weekends, and build a house with a separate, 2-storey building [...]